I remember very clearly the day Carla looked at me and said, “we may not be the smartest people on the planet, but we can do this…Why don’t we start our own?” I am married to a fireman, and at the time, had a 1 year old little girl, so I was scared to death, to put it lightly, and had to work and provide a steady income for my family, just as equally as my husband. However, we both had the same vision and were willing to work our booties off. We also had the guidance, mentorship and financial backing of 2 (and later, 3) very important people in our lives. And when I tell you, we wouldn’t be here without them, I mean that. They believed and encouraged us when we had been chewed up and spit out on numerous occasions.
I also remember the first time a client said “yes, I’ll give you a chance…we need a CNA, 3-11” and the excitement that poured over Carla and me. I still to this day get excited filling shifts! As we started to grow, there’s been many milestones that I feel have played an integral part of what Elite is today. Offering caregivers to the elderly in our community is something that makes my heart happy. To be able to have relationships with people in our community and to know that we are offering a service that really helps a family in need, is the most rewarding part of my job. Something else that I realized, just recently, are the number of people in our community that we have given the opportunity of work. We would be nothing without our employees, and it feels good to know that we have helped our community in that way.
Building an internal team has been a definite challenge and its taken 10 years to realize that! Carla and I love what we do, and Elite is our baby, but finding people that feel the same way, is hard! Along the way, we’ve picked up some really dynamic ladies to work with and now I can finally say, we did it! I love our team and can’t wait to see where we go from here!
Becoming 10 years old is just a step to me…a huge step, yes, but I want to be a part of this community for many years to come. I joke with my daughter, that one day, maybe her and Carla’s kids will be running it! And while we have much to continue to learn, I continue to want to learn and grow…and pay attention to the needs of my community. The day that ends, is the day it’ll probably be time to move on.
Until then, we’ll continue to serve and work just as hard as we did when we first got started 10 years ago. THANK YOU, THANK YOU, THANK YOU for taking this journey with us!
-Joanna King, Founder / Chief Operations Officer